KIA SPORTAGE - FIREFLY

Dan Samsa was commissioned by Syncsmith to compose the music for Kia’s Sportage “The Lonely Firefly” campaign. Samsa explored a wide range of musical ideas during the process, experimenting with different textures, rhythms and approaches to picture before arriving at the final score. The music was shaped closely around the movement and atmosphere of the film, building a sense of momentum while leaving space for the imagery to lead.

 

Directed by Lee J Ford and shot in the Scottish Highlands, the campaign launched with a 60-second cinema film across Kia’s Independent Cinema partnership, alongside a 30-second television version and a wider national television and radio campaign.